IDEO’s Way and The World Table



IDEO is a world-renowned design firm in Palo Alto, California. It has designed a number of remarkable, memorable, and world-changing products, including the first Apple mouse. It continues to lead in the area of design, across a huge swath of industries.

What makes IDEO so special? How do they do it without deep domain expertise in all these areas?

It’s actually pretty simple, on the face of it: IDEO’s way is to make human empathy the first matter of inquiry for any product or service design. They ask constantly, how do people—especially beginners—feel before, during, and after using a service or product?

Access...and Credibility...for All


Dick Costolo, former CEO of Twitter, asks that access be tied to empathy. Photograph: Christian Charisius/Corbis


Twitter CEO Dick Costolo is stepping down. He gave a speech in Granada just prior to his exit, and his comments offered a useful and provocative perspective on the power of the Internet to connect us all.

What does all that connectivity do for us? For Costolo, it's about access. He spoke passionately about the consequence of removing editorial "gate-keepers" to content. In recent years,  information, knowledge, facts, opinions, the whole gamut of human expression has been freed from the control of a surprisingly small cadre of elites, whether they be academics, publishers, or government power-brokers.

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