IDEO’s Way and The World Table

IDEO is a world-renowned design firm in Palo Alto, California. It has designed a number of remarkable, memorable, and world-changing products, including the first Apple mouse. It continues to lead in the area of design, across a huge swath of industries.

What makes IDEO so special? How do they do it without deep domain expertise in all these areas?

It’s actually pretty simple, on the face of it: IDEO’s way is to make human empathy the first matter of inquiry for any product or service design. They ask constantly, how do people—especially beginners—feel before, during, and after using a service or product?

Founder Perspectives

Bryan Hall, Co-Founder

Leo Brunnick, Co-Founder

Randall Paul, Co-Founder



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